Impossible to ignore phd carmen simon, barbara hawkinsscott on. It is not uncommon for presenters to touch on similar themes and repeat core messages, notes altman, and we dont complain when presenters want to play to their strengths. Carmen simon, phd, is the founder of memzy and author of impossible to ignore. A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science audiences forget up to 90 percent of what you communicate. Carmen simon is impossible to ignore better presenting. Carmen simon, cognitive neuroscientist and author of impossible to ignore i love this book. A groundbreaking approach to creating memorable messages that are easy to process hard to forget and impossible to ignore using the latest in brain science. Creating memorable content to influence decisions 2. But sadly, in impossible to ignore, carmen simon explains that your audiences forget up to 90% of what you communicate. A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain. Impossible to ignore phd carmen simon, barbara hawkinsscott on amazon. Carmen simon, phd is a cognitive scientist who helps brands craft these memorable messages. Carmen simon explains what happens next in impossible to ignore. Creating memorable content to influence decisions by simon, carmen isbn.
In impossible to ignore, she shows you how to execute a proven threestep plan for persuasion. She works with business professionals to help them create. Marketing book podcast interview with carmen simon, author of impossible to ignore. Impossible to ignore by carmen simon overdrive rakuten. Create memorable content to influence decisions, has won the acclaim of publications such as, forbes and fast company and has been. Creating memorable content to influence decisions kindle edition by simon, carmen. Creating memorable content to influence decisions by carmen simon, 97812595848, available at book depository with free delivery. Creating memorable content to influence decisions pdf. Creating memorable content to influence decisions online get now online.
Review the key ideas in the book impossible to ignore by carmen simon in a condensed soundview executive book summary. Drawing on the latest research in neuroscience and cognitive psychology, carmen simon, ph. Drawing on the latest research in neuroscience and cognitive psychology, impossible to ignore is a practical stepbystep guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decisionmaking toward a desired action. It follows the format of the personal enrichment exercise i am. Carmen simon is no stranger to the presentation summit, having been a regular since her debut in 2009. Download it once and read it on your kindle device, pc, phones or tablets. Use features like bookmarks, note taking and highlighting while reading impossible to ignore. But people make decisions and act based on what they remember, so a pragmatic approach for. Carmen simon rewards the reader of impossible to ignore with scientific credibility that strategically maps the way to influencing people through specific communication. Impossible to ignore author carmen simon is a cognitive scientist specializing in how we use memory to have a positive impact on other peoples decisions. Carmen simon impossible to ignore episode 533 the art of charm. You will learn that audiences, consumers and employees forget up to 90% of what you communicate.